About

After revitalizing Thrust Interactive’s brand identity system, the next step was to take that new-found image and translate it into a digital web presence. Thrust’s previous website was very sparse, and they needed their online real estate to reflect their abilities and prowess.

Services:

Web Design
Wireframing
UX
Messaging / Strategy
Illustration
Writing

The Challenge

Despite a decade’s worth of game design experience, Thrust’s website and online presence desperately needed help. Their old website and was essentially was a sparse collection of logos from projects, and a few team photos. They wanted a new website that showcased their work, demonstrated their abilities to clients, and positioned them as the fun and professional studio they knew themselves to be.

Our Approach

Thrust’s website was the evolution of Thrust’s Brand revamp and I took the same guiding principles from their brand update, to their online presence. I utilized big illustrations and imagery to create a cinematic feeling, white space to let the user focus on one item at a time, and lots of fun iconography that created pops of color and made the viewing experience fun.

I also migrated that same confidence, energy, and optimism that was established in the brand update to the website. We made sure that all of the language and content positioning was done in such a way that every user left the site believing in Thrust’s abilities as an agency, and could envision their brand displayed on the website.