About

Hemonauts is a mobile game that teaches children about health and disease literacy! Players take the form of a microscopic nanobot in a person’s bloodstream and learn about the human body’s systems, defeat bacteria, viruses, and learn how to lead a healthier and more sustainable life.

What I Did:

• Branding

• Messaging / Strategy

• Web Design

• Illustrations

• Writing

• Storytelling

• Character Design

The Challenge

Hemonauts rides the line between education and fun and their brand and website needed to reflect those ideas. The game boasts high velocity zany action while still being very educational. The game needed to be for kids but needed to be something that parents, medical organizations, and scientific institutions would see the merit in. For that reason the Hemonauts brand and website needed to be something kids could connect with while also being something that looked professional and could stand up to the rigid scrutiny of a funding organization.

Our Approach

In positioning the Hemonauts brand we wanted to strike a balance between wacky and confident. We did this by solidifying a brand identity system that stayed consistent in the game, the website, the collateral, and the social media graphics. This brand helped bring structure to the game and the content centered around the game. We embraced bright and vibrant colors and gradients that had energy we felt was similar to the Hemonauts gameplay.

On the website we used fun and positive language that encouraged engagement and interaction. We employed full page, wall-to-wall colors and illustrations that made the newest of users feel at home with the characters and game. We also allotted a certain amount of real estate on the site for investors and parents to see the merits of the game’s practical and medical benefits.

I was also a head writer on a Hemonauts animated series pitch that positioned the brand as a fun and bite-sized animated series that is currently in the works!