About: North East - South West is one of America's largest shipping and logistics companies that handles shipping coordination and security for over 300 clients nationwide. This was a project's purpose was to refresh the company's public image. They wanted a renewed look and a new website that was only going to be consumer facing, and consumer friendly. For this reason the site's pages, content, navigation, and layout is very user-friendly. The objective was to start a conversation about the company, showcase it's benefits, and be a citizen friendly face for the corporation.
REFRESHED STYLE GUIDES
REFRESHED PRIMARY, SECONDARY, TERTIARY LOGOS
They wanted the website to be incredibly simple, and be their liaison to the general public. The site was to be a way for them to build up their public relation, to establish themselves as a household name, and for their employees to be able to brag to their girlfriends.